A content strategy refers to the planning, creation, and management of content that aligns with your business goals and target audience. By defining your content objectives, identifying the right topics and content formats, and determining the channels and tactics to distribute and promote your content, you can craft a content strategy that effectively reaches and engages your audience.

Have a look at this framework to gain a better understanding of how the Steps for Setting a Content Strategy. I also take you through an example to show you how to practically apply the steps discussed.