Writing the perfect agency brief might feel overwhelming, but it doesn’t have to be. A well-thought-out brief is like a blueprint—it provides clear directions and ensures everyone is working towards the same goals. With the right information, your agency can understand your vision, align with your brand, and deliver results. This checklist will guide you step by step, helping you create a comprehensive brief that sets your project up for success.
 
Use the checklist below as a framework to build your agency brief. Each section includes key questions and prompts to guide your thinking. Take your time to reflect on each point and provide as much detail as possible. Remember, the more clarity you provide, the easier it is for your agency to deliver outstanding work. Let’s get started!