Practical marketing, branding, and business tips. 

UGC is not just about influencers. Small businesses can easily leverage the benefits of this kind of content. Here's how.

When we think about a call to action (CTA) the first thing that comes to mind is a direct statement that asks your user to perform a...

In this post, we talk about the two questions you need to ask before deciding on which platform you are going to be active on.