Jan 104 min readWhat Makes People Buy: Part 4Discover why understanding your Ideal Customer Persona (ICP) is key to targeting the right audience and boosting sales.
May 21, 202311 min readCrafting an Effective Value Proposition: Your Key to Standing Out in a Competitive MarketWhat is a value proposition and how do you craft an effective one for your small business?
Jan 31, 20213 min read3 Things to Consider When Choosing your Name, Logo, and Brand ColoursHere are 3 things to consider when choosing your name, logo, and brand colours that will save you time and money in the future.
