Practical marketing, branding, and business tips.

Aug 31, 20236 min read

Measuring Your Post-Purchase Success

Here are a few key metrics that can give you a clear view of how your post-purchase experience is resonating with your audience.

Feb 6, 20234 min read

What an effective user flow means for your business.

What is a user flow? What could it mean for your business? What metrics should you look at when measuring the success of your user flow?

Nov 17, 20223 min read

What is user-generated content, and how can I make it work for my business?

UGC is not just about influencers. Small businesses can easily leverage the benefits of this kind of content. Here's how.