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Practical marketing, branding, and business tips.
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Feb 24, 20215 min read
Which Social Platforms Should Your Business Have a Presence On?
In this post, we talk about the two questions you need to ask before deciding on which platform you are going to be active on.
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Feb 15, 20215 min read
The Go-To Series: Part 6 - Content Templates
In this post, we discuss what content templates are, how you benefit from using them, and what to consider when setting up your templates.
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Feb 1, 20214 min read
The Go-To Series: Part 5 - Customer Engagement Standard Operating Procedure (SOP)
This ever-changing document explains the processes that you should follow when interacting with customers. Here's what should be in yours.
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Jan 31, 20213 min read
3 Things to Consider When Choosing your Name, Logo, and Brand Colours
Here are 3 things to consider when choosing your name, logo, and brand colours that will save you time and money in the future.
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Jan 31, 20215 min read
The Go-To Series: Part 4 - Writing Guide
A writing guide that makes the management of your digital presence easier requires us to approach the concept from a very different angle.
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Jan 8, 20214 min read
The Go-To Series: Part 3 - Content Calendar
One of our biggest challenges is that of limited time, and a content calendar is ideal for getting the most out of your digital activities.
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Jan 1, 20217 min read
The Go-To Series: Part 2 - Brand Book
The first of your Go-Tos is a brand book that basically encapsulates who and what your brand is and should include these five elements.
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Dec 9, 20203 min read
The Go-To Series: Part 1 - Introduction
In this series, we will be covering each of the 5 Go-Tos in detail, why they are necessary, how to use them, what to include.
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Dec 2, 20206 min read
Should You Really Focus on Likes?
Likes mean we’re doing well, right? While this might be true for our personal pages, we need to be careful when it comes to businesses.
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