Practical marketing, branding, and business tips.

Jan 31, 20215 min read

The Go-To Series: Part 4 - Writing Guide

A writing guide that makes the management of your digital presence easier requires us to approach the concept from a very different angle.

Jan 8, 20214 min read

The Go-To Series: Part 3 - Content Calendar

One of our biggest challenges is that of limited time, and a content calendar is ideal for getting the most out of your digital activities.

Jan 1, 20217 min read

The Go-To Series: Part 2 - Brand Book

The first of your Go-Tos is a brand book that basically encapsulates who and what your brand is and should include these five elements.

Dec 9, 20203 min read

The Go-To Series: Part 1 - Introduction

In this series, we will be covering each of the 5 Go-Tos in detail, why they are necessary, how to use them, what to include.

Dec 2, 20206 min read

Should You Really Focus on Likes?

Likes mean we’re doing well, right? While this might be true for our personal pages, we need to be careful when it comes to businesses.

Nov 25, 20203 min read

Is it worth it? Here's why this question doesn't really make sense.

I was recently asked this question by the owners of a SME that I worked with in the past and, honestly, this question doesn't really make...

Nov 7, 20203 min read

How to Prepare for the 2021 Page Experience Algorithm Update.

Google likes to make regular algorithm updates that affect your website's ranking on Google search pages. When we talk about algorithm...