Practical marketing, branding, and business tips. 

Discover why understanding your Ideal Customer Persona (ICP) is key to targeting the right audience and boosting sales.

What makes people buy: Part 3. Customers need reasons to choose you. They need to know why you're the best solution. Here's how to do that!

Once you have helped your potential customer to realise that they have a problem you can now move on to part 2, amplifying that probl

In this article, we discuss the first criterion that must be met for a potential customer to make a purchase: awareness of a problem.

In the world of B2B marketing, creating content that both makes sense to people and captures their interest as they move through the...

Here are a few key metrics that can give you a clear view of how your post-purchase experience is resonating with your audience.

A well-crafted call to action can have a significant impact on the success of your marketing efforts.

What is a value proposition and how do you craft an effective one for your small business?

Discover how to effectively price a product or service for your business with these expert pricing tips.