Practical marketing, branding, and business tips. 

Discover why understanding your Ideal Customer Persona (ICP) is key to targeting the right audience and boosting sales.

What makes people buy: Part 3. Customers need reasons to choose you. They need to know why you're the best solution. Here's how to do that!

In this article, we discuss the first criterion that must be met for a potential customer to make a purchase: awareness of a problem.