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Practical marketing, branding, and business tips.
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Jun 17, 20247 min read
Step 1: Define Your Brand and Audience
How to define your core values, develop and write your brand message, and identify your ideal customers.
Feb 29, 20243 min read
To do or not to do. That is the question.
David Allen famously said, “You can do anything, but not everything.” While this applies to life in general, there is cause to pause and...
Jan 10, 20244 min read
What Makes People Buy: Part 4
Discover why understanding your Ideal Customer Persona (ICP) is key to targeting the right audience and boosting sales.
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