Practical marketing, branding, and business tips.

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How to Use Your Customer Problem Statement to Write a Marketing Message

Here's how you can use your customer problem statement to write compelling marketing messages.

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The Customer Problem Statement

What is a customer problem statement? Why do you need one? How to write yours.

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How to Navigate Advice on the Internet

In this post, I share four practical tips that will help you better navigate content and information in the digital space.